AISHAH AVDIU
As summer drew to a close and the seniors of Staples High School flocked to their respective colleges, our Riverside Avenue location ended its era. I prepared to leave for my journey abroad to France to study business and economics at EMLYON Business School in Paris. There was much deliberation whether we would maintain a temporary pop-up somewhere in Westport, and although we tested a couple possible locations, I decided that for the time being Bar 'Bucha would bid Westport, CT adieu.
So what's next for our kombucha emporium? Since I am journeying abroad for college, I decided to research bringing the concept to a different market, and boy are the prospects promising.
The kombucha industry in Europe is infantile relative to the variety and penetration we have in the United States. There is tremendous opportunity for growth, along with the markets apparent undersaturation.
Even more riveting are the brands that do exist here in Europe. The few that are existant are all on par with the branding and distribution models that are standard in the US, thus readily available to begin the process of opening Bar 'Bucha in Western Europe.
When one door closes, another international one opens! Stay tuned as Bar 'Bucha EU progresses.
As summer drew to a close and the seniors of Staples High School flocked to their respective colleges, our Riverside Avenue location ended its era. I prepared to leave for my journey abroad to France to study business and economics at EMLYON Business School in Paris. There was much deliberation whether we would maintain a temporary pop-up somewhere in Westport, and although we tested a couple possible locations, I decided that for the time being Bar 'Bucha would bid Westport, CT adieu.
So what's next for our kombucha emporium? Since I am journeying abroad for college, I decided to research bringing the concept to a different market, and boy are the prospects promising.
The kombucha industry in Europe is infantile relative to the variety and penetration we have in the United States. There is tremendous opportunity for growth, along with the markets apparent undersaturation.
Even more riveting are the brands that do exist here in Europe. The few that are existant are all on par with the branding and distribution models that are standard in the US, thus readily available to begin the process of opening Bar 'Bucha in Western Europe.
When one door closes, another international one opens! Stay tuned as Bar 'Bucha EU progresses.
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